Personalised feeds, polarised publics?
What do first-time voters see on TikTok ahead of the state election in Mecklenburg-Western Pomerania?
Which political content does TikTok serve young people before their first state election, and how much depends on their own profile? For a sock puppet audit, we steered ten test accounts with different interests through the “For You” page by hand until the day before the election and recorded every video we were shown.
One female and one male profile per group, one with an urban and one with a rural home town in the state. Coding is still underway, but here’s a first look at the raw data.
- Roughly one in seven videos served has a recognisable political reference (13.5 %). Politics remains the exception on the “For You” page.
- The right-wing populist profile sees the most politics (33 %), followed by the progressive one (27 %). The apolitical accounts see almost none (just under 3 %).
- When a party shows up, it’s usually the AfD: it appears in around half of all political videos, and in 60 % for the control accounts without any follows.
- Despite the state election, politics in the feed is mostly federal: federal politics comes up in 38 % of political videos, state politics in only 11 %. The most common issue is migration.

